FOR IMMEDIATE RELEASE:
COLLECTIVE 131 LAUNCHES AS THE FIRST-EVER ONLINE ART GALLERY DEDICATED TO FEMALE ARTISTS
Streamlines price displays and click-to-buy user experience desired in today’s art market
Online platform empowers collectors to purchase art and support female ingenuity simultaneously
New York, NY – September 27, 2018 – Collective 131, LLC, the first-ever online-only art gallery dedicated exclusively to emerging and established female artists, today announced plans to publicly launch its electronic gallery on 1 October 2018. Upon launch, all works listed on the company’s gallery, www.collective131.com will be available for direct purchase by the consumer through a streamlined e-commerce experience.
Collective 131’s gallery features artwork created by female artists working from a differing range of subject matter, mediums, and backgrounds. The carefully curated slate is anticipated to grow to include an ever-increasing array of diverse women that capture the unique experiences of all women, while maintaining the artistic integrity of a traditional gallery.
“We saw a space in the industry to make contemporary art more accessible to a new generation of collectors,” said Cassandra Fiorenza, Founder of Collective 131. “Not only will this platform allow more consumers to directly and effortlessly acquire art that they love, but it will also facilitate a creative discovery experience that enables consumers to identify artwork from emerging female artists that they may not have seen before.”
“It is an undeniable fact that women artists have not historically received the same recognition as their male counterparts,” Fiorenza continued. “Women artists simply have not been included in nearly as many gallery and museum shows as male artists have, thus hindering opportunities to showcase their work and further their careers. Especially in today’s society, after #MeToo, I felt it was critical to champion these artists and help get them their due.”
More collectors today are turning to the Internet to purchase art, but they are often met with barriers that obstruct the “click-to-buy” experience that they want. Along with “click-to-buy,” Collective 131’s unique user-centric experience displays visible pricing, including shipping costs, which is still quite rare in the current online art market. Collective 131 also offers competitive shipping rates, an added expense that can often dissuade a consumer from going through with a purchase.
About Collective 131
Founded by Cassandra Fiorenza, a New York Gallerist, in 2018 in Hoboken, New Jersey, Collective 131 is the first-ever online-only art gallery dedicated exclusively to emerging and established women artists. Collective 131’s user-centric electronic gallery streamlines price displays and click-to-buy user experiences desired in today’s art market, but rarely offered. Built on a mission focused on elevating the careers of women artists, Collective 131 is dedicated to the champion the cause of the female creative community.
Founder and CEO